Naama Halperin is a seasoned entrepreneur and technology innovation leader specializing in applying AI to deliver effective customer experiences . As the Co-Founder & COO of Beteende she is pioneering the use of AI to help health organizations leverage unstructured data, such as customer calls and messaging exchanges, to deliver optimal care experiences. Prior to Beteende, Naama was the Co-Founder & COO of Colabo, where she brought to market a conversational commerce platform that empowered global retailers such as Walmart to enhance customer engagement across messaging channels. With a background spanning leadership roles at VMware, B-hive Networks, and Gilian Technologies, Naama brings deep expertise in scaling operations and building innovative teams. Naama is passionate about the crucial role diversity has in creating innovative organizations.