Ido Aharoni Aronoff is an Israeli diplomat, advisor to global companies, public speaker, university lecturer, writer and investor. He was born in Tel Aviv to a family that settled in the Land of Israel in the 1870’s, and spent his entire diplomatic career in the United States on both coasts. He is a 25-year veteran of Israel’s Foreign service, a public diplomacy specialist, founder of the Brand Israel Program (2002), and a well-known place positioning and branding practitioner. Aharoni has served as a Member of the Board of Governors of Tel Aviv University since 2015 and as a lecturer at the university’s Coller School of Management since 2018. He is the host of TAU Unbound, the official English language podcast of Tel Aviv University. He has served as a Global Distinguished Professor for International Relations at New York University and has frequently appeared in national and international media as a commentator and opinion writer. Aharoni has been Israel’s longest-serving Consul-General in New York (2010-2016).