Arnon Columbus is the CEO of InNegev, a tech incubator focused on fostering innovation in Israel’s Negev region. A former special forces commander, he has held executive roles at Netafim and ICL Group, bringing strategic expertise to regional development. Under his leadership, InNegev supports deep-tech startups with the goal of transforming the Negev into a high-tech hub. Columbus is also involved in initiatives that integrate local communities into the innovation economy, aiming to position the region as a key player in Israel’s startup ecosystem while aligning economic growth with social development.