Uri is Director of the Innovation Center at the Meir Medical Center. Previously was the founder of e-pochonder, a health and technology blog. A member of the National Advisory Board for Digital Health for Israel Ministry of Health and a member society of participatory medicine and an advocate of patient participation. Previously Uri worked at Teva Pharmaceuticals as the Head of digital engagement and capabilities as part of the Global Digital commercial COE, and as lecturer for Digital medicine at the department of pharmacy at Ben Gurion University. Uri holds a B.A in Communication and Management from the College of Management and an M.A in Philosophy and Digital Culture from the Tel Aviv University also an alumni of MIT Sloan Executive Education in Digital Transformation and Organizational Digital Design.