Ella Kenan is a digital marketing professional and content creator for the past 8 years. Previously, Ella served as a captain in the Israeli intelligence force, and completed a bachelor’s degree in law and governance. Since October 7th, Ella Kenan has spearheaded a grounds-up public diplomacy impact effort, utilizing tens of thousands of social media users for this vital cause – with 2 chief goals: to shift Israel’s public diplomacy efforts ‘from defence to offence’, and to set the agenda on social media.